Case Studies
A selection of projects we've delivered with our clients. Through AI-driven in-house development, we bring products to life at a fraction of the timeline and cost of typical development.
(For confidentiality, cases are described by industry only.)
Challenge
Static banner performance could not be predicted before launch; most of the many creatives produced fell short of expectations.
Maneuva's Solution
Collected thousands of the client's and competitors' banners via Meta Ads Library API and decomposed them with Vision AI. Linked each element to past delivery results and built a machine-learning CPA model that reports expected CPA and improvement points before production.
Duration
3 weeks
vs Traditional
≈ 1/6
Typical estimate: ~4 months / ~12 person-months
Challenge
For products where sales and ad performance swing widely with weather (temperature, rainfall), daily bid tuning relied on the operator's gut feel.
Maneuva's Solution
Joined weather data with Meta / Google ad delivery data and visualized it. Auto-generated reports on weather-vs-CPA/ROAS correlation now inform next-day bid adjustments and pauses on a data-driven basis.
Duration
2 weeks
vs Traditional
≈ 1/8
Typical estimate: ~3 months / ~8 person-months
Challenge
Hundreds of Meta ad campaigns / ad sets / ads were uploaded by hand each week. Naming conventions and UTMs varied between operators, mistakes occurred, and one upload cycle took several days.
Maneuva's Solution
Built an in-house automated upload system on the Meta Marketing API. It reads the delivery plan from a spreadsheet, auto-creates campaigns/ad sets/ads, and applies naming rules and UTMs automatically — reducing upload errors to near zero.
Duration
4 weeks
vs Traditional
≈ 1/10
Typical estimate: ~4 months / ~12 person-months
Challenge
Prize campaigns were outsourced each time (millions to ten million yen, more than a month), and lead time and cost from planning to launch were pain points.
Maneuva's Solution
Built a composable CDP and a RAG over past campaign data on BigQuery. A multi-agent system now runs planning through page generation via conversation, completing the whole flow in tens of minutes.
Duration
2 weeks
vs Traditional
≈ 1/24
Typical estimate: ~11 months / ~47 person-months
Challenge
Video-ad creative iteration depended on the operator's gut feel; there was no way to project results before launch.
Maneuva's Solution
AI analyzes video elements from past ad performance. On upload of a new video, the AI agent returns predicted CPA and improvement suggestions.
Duration
2 weeks
vs Traditional
≈ 1/8
Typical estimate: ~4 months / ~10 person-months
Challenge
Existing social-listening tools charged high fees for post retrieval, making ongoing brand analysis expensive.
Maneuva's Solution
Built an in-house analytics app that pulls brand-related posts via the new X (Twitter) API and lets AI turn them into reports. Monthly tooling cost was cut while analysis stayed fully in-house.
Duration
2 weeks
vs Traditional
≈ 1/6
Typical estimate: ~3 months / ~7 person-months
Challenge
The team wanted an outbound chat system to lift LP CVR, but a SaaS solution would cost hundreds of thousands of yen per month plus meaningful integration work with the in-house CRM.
Maneuva's Solution
Built a chat system tailored to the site in one day. New chats trigger a Slack notification and can be handled straight from Slack. Inquiries flow into the in-house CRM and are auto-added to the customer list; responses can also be handled from a dedicated admin panel.
Duration
1 day
vs Traditional
≈ 1/2
SaaS alternative: hundreds of thousands / mo + CRM integration effort
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